• Advanced Manufacturing

Interview with Adam Ball, Solutions Sales Manager at Lantek UK

  • Advanced Manufacturing
Adam Ball is the Solutions Sales Manager at Lantek, succeeding Rob Powell, who retired after 24 years at the company. With over two decades of experience in service, applications, and sales for sheet metal machinery companies, Adam has held senior roles, including Commercial Director at MBA Engineering Systems, and spent 12 years at Bystronic. His expertise ranges from machine tools for laser and waterjet cutting to strategic leadership. Adam’s return to Lantek is fueled by exciting prospects, showcasing his dedication to driving growth and introducing innovative solutions.

Lantek solutions for integrating a corporate ERP

  • Advanced Manufacturing
“I need to integrate my (ERP) Enterprise Resource Planning system. How do I do it?” This question is more common that it might seem and, despite the fact that the customization of products and services is commonplace in the metal and sheet metal industry, at Lantek we wanted to provide a solution for those that already have a corporate ERP and need to integrate it into the system. In other words, although Lantek has its own software for managing 100% of a metal company called Lantek Integra, we are aware that it is our responsibility to provide other solutions for those that have their own ERP and want to keep it.

Adaptation and customization, beyond software

  • Advanced Manufacturing
In the age of digitization, a company’s ability to customize their offer is crucial to enable them to become the preferred choice of current and future customers. This is an adaptation which is necessary in every sector, and the metal industry is not exempt: how do you differentiate yourself from the competition? The key is not in the product, nor in the software per se, but in the processes and in the way that the various pieces of software are adapted to them.