• Advanced Manufacturing

Interview with Adam Ball, Solutions Sales Manager at Lantek UK

  • Advanced Manufacturing
Adam Ball is the Solutions Sales Manager at Lantek, succeeding Rob Powell, who retired after 24 years at the company. With over two decades of experience in service, applications, and sales for sheet metal machinery companies, Adam has held senior roles, including Commercial Director at MBA Engineering Systems, and spent 12 years at Bystronic. His expertise ranges from machine tools for laser and waterjet cutting to strategic leadership. Adam’s return to Lantek is fueled by exciting prospects, showcasing his dedication to driving growth and introducing innovative solutions.

The digitization of your company is now or never

  • Advanced Manufacturing
Not so long ago we were asking ourselves whether the industry was mature enough to deal with digitization processes. It wasn’t long before the market gave us its response, just like in many other areas, those that were ready were few, the majority found themselves in the middle ground waiting for others to get going to see whether the digitization process is as interesting as suggested or whether it failed to meet expectations, and then there was a third group of "deniers", a term that has become popular over the last few weeks and which includes those that systematically tend to apply the same phase for almost everything: "this isn’t for me".