Not so long ago we were asking ourselves whether the industry was mature enough to deal with digitization processes. It wasn’t long before the market gave us its response, just like in many other areas, those that were ready were few, the majority found themselves in the middle ground waiting for others to get going to see whether the digitization process is as interesting as suggested or whether it failed to meet expectations, and then there was a third group of "deniers", a term that has become popular over the last few weeks and which includes those that systematically tend to apply the same phase for almost everything: "this isn’t for me".
