The raison d’être in industry is the transformation of raw materials into suitable products that satisfy people’s requirements and, by extension, those of the market. The quantity of processes performed and the parties that have to intervene to make this transformation possible vary depending on the sector or the purpose of the product. Coordinating all of the above is complicated as it generates data which is both ample and extremely diverse and to which other variables are added, such as the market, external factors, the competition... the information keeps on growing! Knowing how to process it to find out which type of data we have and which can truly add value, streamlining processes, identifying trends, reducing uncertainty, making forecasts and being able to react in time is critical for any sector’s industry.