Data-based decisions

Adam Ball is the Solutions Sales Manager at Lantek, succeeding Rob Powell, who retired after 24 years at the company. With over two decades of experience in service, applications, and sales for sheet metal machinery companies, Adam has held senior roles, including Commercial Director at MBA Engineering Systems, and spent 12 years at Bystronic. His expertise ranges from machine tools for laser and waterjet cutting to strategic leadership. Adam’s return to Lantek is fueled by exciting prospects, showcasing his dedication to driving growth and introducing innovative solutions.

Interview with Mr. Austin Jarret, Managing Director of the British company SSC Laser Cutting. SSC Laser Cutting has three plants and manufactures laser cut and folded parts for agricultural and body on to chassis manufacturers in the UK. The company has recently started its digitalization process.

The Spanish industrial sector is facing an enormous challenge in order to become more competitive in the midst of digital transformation and in a market in which new consumer habits are pushing us towards a new form of manufacturing. The client in the digital era wants THEIR order (in capital letters because they don’t want what’s standard, they want something that’s customized) and they want it in record time, which requires us to be more streamlined and fast.