• Advanced Manufacturing

Interview with Adam Ball, Solutions Sales Manager at Lantek UK

  • Advanced Manufacturing
Adam Ball is the Solutions Sales Manager at Lantek, succeeding Rob Powell, who retired after 24 years at the company. With over two decades of experience in service, applications, and sales for sheet metal machinery companies, Adam has held senior roles, including Commercial Director at MBA Engineering Systems, and spent 12 years at Bystronic. His expertise ranges from machine tools for laser and waterjet cutting to strategic leadership. Adam’s return to Lantek is fueled by exciting prospects, showcasing his dedication to driving growth and introducing innovative solutions.

Opportunities of the digital transformation of industrial machinery

  • Advanced Manufacturing
When facing the current environment of Volatility, Uncertainty, Complexity and Ambiguity (VUCA) which is also highly competitive, the digitization of industrial material is an essential differential value in order to quickly adapt to market requirements. It’s a must in order to optimize plant production and respond to new consumption habits that require agile, personalized manufacturing in record times.

When automation opens the door to advanced manufacture

  • Advanced Manufacturing
It has taken more than two centuries for us to travel from the First Industrial Revolution to the Fourth Industrial Revolution and be able to truly refer to advanced manufacturing. Yes, manufacturing which generates and applies knowledge and experience, combined with state-of-the-art technology and innovations that enable products, production processes and high-value-added services to be created. We’re not really discovering anything new now, just making all the refinements we can since the ultimate aim is to increase the company’s productivity and hence our competitiveness in the market.